How to Create a Product Catalog on WhatsApp Business

How to Create a Product Catalog on WhatsApp Business? You can already use WhatsApp Business to book appointments, provide customer service or simply keep in touch with your customers. Now it’s time to find out how to better use WhatsApp for your sales . Let’s start with how to create a product catalog on WhatsApp Business.

With the Catalog feature, WhatsApp makes it possible to highlight your products directly in the app. You can combine products, divide them into different categories and provide them with in-depth information. This will make it even easier for your customers to find the product they are looking for.

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what is whatsapp product catalog

With the product catalogue, WhatsApp makes it possible for businesses to showcase their products in the app. This makes it easier for customers to place orders and easier for business owners to make sales at the same time. You can add up to 500 products to your catalogue.

In the product catalog, you can share the following information:

  • Product picture
  • Product or service name
  • worth
  • description
  • website link
  • product or service code
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how it works

When a customer clicks on your WhatsApp Business Profile, a window will open showing more details about your business. First, customers will see a short description of your business including opening hours, address, etc. Below this information section, there will be your product catalog.

As soon as the customer clicks on the catalogue, another window will open. Here, all your products are listed with a picture, product name, short description and price. From here, customers can scroll through your products, share them, or ask questions directly through WhatsApp.

How to Create a Product Catalog on WhatsApp Business

Here’s how to create a product catalog on WhatsApp Business in 7 easy steps:

1) Open the WhatsApp Business app and click on the more options icon in the top right corner.

2) Go to Settings > Business Tools > Catalog.

3) Click on Add new item to create a new catalogue.

4) Click on the plus icon and then add picture.

5) Click on gallery and select photo or click on camera to take photo.

6) Add a name and optional details like price, description, website link and product/service code to your photo.

7) Click on Save.

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4 best practices to keep in mind

You don’t want to just create a product catalog. You want to nail it. That’s why I have listed down 4 best practices that will help you get the most out of the WhatsApp product catalogue.

1. Check WhatsApp Commerce Policy

WhatsApp wants to check whether your image, product or service matches the WhatsApp Commerce Policy. So every product you upload to the catalog will be reviewed.

Check the policy forehand, so there are no surprises.

2. Choose Your Images Wisely

Images represent your catalogue. This is the first thing your customers see when they open your WhatsApp Business profile. Make sure your images represent your product well and are of high quality.

3. Keep Your Description Short and Sweet

Apart from images, details are the next thing that meets the eye. Check the maximum length of the description and make sure you highlight only what is most important. You can leave out information like rewards as there is a separate place for that.

4. Use Product Code

You can use product codes to keep track of your catalog items. This will give you information about the popularity and sales of your products. To measure is to know.

So friends, now you must have understood how to create a product catalog on WhatsApp Business. How did you like the information or if you have any question in your mind, then tell on the comment box below.

I would be happy I would be happy to help you.

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